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Success Story: Global Communications AgencyDeveloping a Global Growth Strategy and Go-to-Market Approach for a Global Communications Agency

The Problem

A leading global integrated communications agency was looking to develop additional capabilities outside it core creative and strategy services and expand beyond their core European markets.  Winterberry Group was engaged to develop a comprehensive growth strategy including organizational design, capability development and integration planning.

Our Approach

Winterberry developed a three-year road map for expansion. The team then re-engaged with the company to fulfill identified growth pathways, including developing a data-driven customer experience practice across their global footprint. 

The Results

The company followed Winterberry Group’s strategic recommendation. Through a combination of change management, building, and acquiring adjacent capabilities, the company was able to pivot the organization to data and analytics-driven digital agency and ultimately quadrupling in size.