The Outlook for Identity in Advanced Television:
Challenges and Opportunities
The Advanced TV (ATV) media market, composed of linear and digital addressable video, is entering a period of intense growth characterized by enormous complexity and multiple challenges.
This whitepaper examines the tailwinds and headwinds facing the use of identity across addressable linear and CTV channels (ATV) along with impacts from the oncoming convergence of digital and linear video viewing.
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