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Oracle’s Take on Contextual Targeting in the New “Cookie-less” Era of Adtech

Tech Crunch covered Winterberry Group data, citing that more than half of marketers surveyed plan to increase their investment in contextual targeting during the next 24 months. Contextual targeting has taken center stage as marketers reassess their media strategies in the new era of adtech with cookie deprecation, privacy expectations, and increased media channels.

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