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Mintel Little Conversation Podcast

Winterberry Group Senior Managing Partner, Bruce Biegel, was a guest on Mintel Little Conversation Podcast, where he helped kick off Season 4 of the series by setting the marketing stage for 2022.

In this episode hosted by Andrew Davidson, SVP/Chief Insights Officer at Mintel Comperemedia, Bruce discussed the latest Outlook for Advertising, Marketing and Data,  Winterberry Group’s annual report that provides spending forecasts and reviews of trends shaping the U.S. advertising and marketing industry. Per the report, research found that in 2021, the advertising and marketing sector had its strongest year in the last decade, snapping back from the global pandemic in 2020 and constraints imposed by supply chain and talent issues.

In addition to discussing where the industry is headed in 2022 and what marketers should be on the lookout for, channel spend and the shifting consumer relationship with various marketing channels was also a topic of discussion.

 You can listen to this episode, Episode 87: Marketing Outlook, Omnichannel Trends and Spend Predictions for 2022, by Mintel Little Conversation Podcast on Apple, Spotify, YouTube, SoundCloud, Google Podcasts, and Stitcher.

Learn more about Mintel and get the latest insights, thinking and perspectives on consumers at www.mintel.com/blog.