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Michelin Gamifies Teen Driver Safety With The Sims Mobile App

Marketing Dive features Winterberry Group research, citing U.S. ad spending in video games overall is expected to rise 14% to $5.8 billion this year. While that lift isn't as fast as the 17% expansion to $280.3 billion in total digital ad spending, consumer interested in gaming has caught marketers' eyes as they spend more time consuming entertaining content.

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