Outlook for Advertising, Marketing and Data 2024:

A Market In Transformation

Outlook 2024 Cover

For the 18th consecutive year, Senior Managing Partner Bruce Biegel provides the spending forecasts and reviews the trends shaping the U.S. advertising and marketing industry in 2024.  

Winterberry Group’s analysis of online and offline media channels saw spend reach $515.1 billion in 2023, an increase of 5.09%   over the $490.2 billion spent in 2022.

Download the presentation for Winterberry Group's forecast for 2024.

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