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Google will soon put an end to 'cookies': 2023 will be the year that shows whether the technology invented to replace them can save the revenue of the advertising industry

Business Insider covered our June 2022 research, The Outlook for Identity in Advanced TV: Challenges and Opportunities, which examines the tailwinds and headwinds facing the use of identity across addressable linear and CTV channels (ATV) along with impacts from the oncoming convergence of digital and linear video viewing.

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