Delivering Performance:
Direct Mail in the United States 2023
Based on an exhaustive primary research effort incorporating input from hundreds of marketers and supply chain industry leaders, this paper explores how:
- U.S. marketers will invest more than $39 billion in direct mail this year
- Some marketers and early-stage direct-to-consumer brands are increasing their direct mail investment as a means of supporting their customer acquisition and incremental sales needs
- Improvements in the integration of data and creative content are allowing direct mailers to achieve long-promised value from on-demand production, personalization, trigger-driven programs, retargeting and more...
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