Content Management Systems:

The Key to Omnichannel Experiences

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This whitepaper’s purpose is to bring clarity to a complex and rapidly evolving topic - the landscape of Content Management Systems (CMS).

In the process of developing this paper, Winterberry Group surveyed more than 150 decision makers across the US and conducted in-depth interviews with influencers in
the CMS market.

The result is an evidence-based examination of the use cases, considerations, tradeoffs and value of different CMS platforms while exploring the investment, technology and strategy trends that impact the content and digital experience landscape these platforms support.

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